During the MAX conference, Adobe introduced the future of generative AI integration across its top design tools including Photoshop, Illustrator, and more.

The company has enhanced Firefly, its flagship AI image generator, launching the advanced Firefly Image 2 Model. This upgrade features augmented Text to Image functions available on the Firefly web platform. Additionally, the Generative Match feature empowers users to produce content tailored to specific styles. The Photo Settings tool offers nuanced image tweaks mimicking photography edits, while the Prompt Guidance tool aids users in optimizing their input for superior outcomes.

In terms of image quality, the Firefly Image provides enhanced depictions of skin, hair, eyes, hands, and body formations. Furthermore, it boasts richer color palettes and an elevated dynamic range. This generative AI technology has been incorporated into Photoshop's generative fill, enabling users to manipulate content using textual cues.

Adobe has also unveiled the Firefly Vector Model, touted as the inaugural generative AI solution for crafting vector graphics. Seamlessly incorporated into Illustrator, this model facilitates the design of diverse vector graphics, from logos and web layouts to product packaging.

Adobe emphasizes that the Firefly Vector Model can produce vectors and patterns of "human-grade" quality through its Text to Vector graphic functionality. These generated designs are systematically categorized and are fully customizable, with features that align with an artboard's prevalent style.

Additionally, Adobe Express is now equipped with the Firefly Design model, tailored for crafting templates for social media content and promotional materials. The model can produce templates in widely-used dimensions, ready for edits in Express.