Every year, the experts at Pantone release their color of the year, and this year's hue is a vibrant, eye-catching shade called Viva Magenta. This powerful pure hue mixes flawlessly with a variety of other colors to create four stunning palettes that are sure to inspire creativity in all who see them. Keep reading to learn more about this year's color of the year and get some ideas for how you can incorporate it into your own designs!