Color in Branding: A Guide for Graphic Designers

Branding is a paramount intangible asset for every company. The decision to buy or not to buy a product is often made within a mere 1.5 seconds. As designers, we understand the importance of packaging, label design, and, notably, the color palette in capturing consumers' attention. However, in an increasingly competitive market, new brands face the challenge of standing out and attracting potential customers. This is where effective rebranding and captivating visual identities come into play.