Pantone has announced its color of the year for 2023 and it's a bold shade of magenta called Viva Magenta. This color is perfect for making a statement and adding a pop of color to any design. Here are four ways you can use Pantone's Viva Magenta in your next design project.

1. Create a Bold Statement

With its vibrant hue, Viva Magenta is the perfect color for making a bold statement. Whether you use it as an accent color or make it the star of the show, this color is sure to turn heads. If you're looking to add a pop of color to your design, Viva Magenta is the perfect shade.

2. Mix and Match

Viva Magenta pairs well with a variety of colors, so don't be afraid to mix and match. Try pairing it with complementary colors like green or purple, or go for a more monochromatic look by pairing it with different shades of pink and purple. No matter what palette you choose, Viva Magenta is sure to make your design stand out.

3. Be playful

This color is also perfect for playful designs. Use it in children's products or add it to graphic designs to add a touch of fun. Viva Magenta will add personality to any design.

4. Make a statement

Viva Magenta is perfect for making a statement in your design. Use it to create powerful branding visuals or add it to packaging to make it really pop. This color is sure to grab attention no matter how you use it.

Pantone's Viva Magenta is the perfect shade for adding a pop of color to any design project. Whether you're looking to make a statement or just have some fun, this color is sure to help you achieve your goal.

Viva Magenta Color:

HEX #BB2649 / RGB (187, 38, 73)

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